ByteDance

The resource-allocation question

During my marketing internship at ByteDance’s TikTok Shop, I worked on merchant-onboarding activities. Events varied across regions, categories, and formats, creating a practical question about how the team should allocate resources in the second half of the year.

My work connected a review of past performance with event planning and the coordination workflow supporting execution. It covered both the analysis behind a recommendation and the practical work of organizing activities.

Analyzing 300+ events

I reviewed more than 300 merchant-onboarding events, breaking performance down by region, category, and event type. The analysis examined attendance, group sign-ups, inquiries, conversions, and ROI.

Looking across the funnel connects different parts of an event’s performance. Attendance describes one stage of engagement; sign-ups and inquiries describe subsequent interaction; conversions and ROI bring the review closer to the business result and the resource decision.

Turning the review into a recommendation

The review informed second-half resource-allocation recommendations, including increasing the share of vertical trade shows. The team adopted the recommendation.

This connected the retrospective analysis to a forward-looking decision about event mix. Region, category, and event format were the dimensions used to break down performance, while the funnel and ROI kept the review tied to business outcomes.

Applying analysis to event planning

I also planned agendas for more than 20 merchant-onboarding events. Category needs, historical performance, and market trends informed the agenda design and tiered outreach.

This work brought the analytical perspective into execution. The event plan needed to connect the merchants being invited, the content of the agenda, and the team’s growth objectives, while remaining practical for delivery.

Making coordination more efficient

I identified repeated information handoffs across registration, group creation and maintenance, and guest coordination. I designed a standardized intake form and used permission-controlled Lark synced blocks to support real-time updates.

The changes reduced repeated coordination work across these steps. The reported total time saving for the coordination improvement was approximately 11 hours.

1. 01

   Standardize the request

   Use a consistent intake form for group-creation requests and the information needed to act on them.

2. 02

   Keep updates connected

   Use synced blocks to update shared information while maintaining permission boundaries.

3. 03

   Reduce repeated handoffs

   Address duplication across registration, group operations, and guest coordination.

What the experience brings together

The internship combined performance analysis, planning, and process improvement: 300+ events reviewed, 20+ event agendas planned, a resource recommendation adopted, and a coordination workflow streamlined.

It reflects the connection I want to maintain in growth work. Analysis should inform a decision, and the decision should connect to the activities and processes through which a team executes it.