Simin Yu.

Worked across merchant-onboarding analysis, resource recommendations, event planning, and execution support. The internship connected evidence from past events with both future allocation decisions and the processes needed to deliver activities.

Resource recommendation adopted; 300+ events reviewed, 20+ agendas planned, and approximately 11 hours saved in total coordination time.

Worked across consumer insight, creative development, media benchmarking, and resource coordination. Connected what consumers valued in the product with the lead message, the creative approach, and the channels supporting it.

Selling-point change approved and executed; creative proposal among two from a 30-person team escalated to management.

Worked on prospective-client referrals, competitor research, and regional sales-performance reporting in Wealth and Personal Banking. The experience combined client-facing communication with analysis of product differentiation and team performance.

Four-bank competitor review and regional dashboard; ranked first among the internship cohort by client conversion rate.

Worked on topic selection and content iteration for digital media, connecting audience response, platform trends, and competitor observations to practical editorial choices.

Weekly topic approval improved by 40%; average likes increased by 40K+ following content iterations.

Evaluated market-entry priorities for an African cross-border payments startup. I led the South Africa analysis and connected market evidence, customer needs, and regulation to a specific corridor and partnership approach.

The client adopted the proposed entry approach for the South Africa–Zimbabwe B2B corridor.

Analyzed growth opportunities in Taiping Pension’s senior-living business, combining market context with customer research. My contribution included research design and co-development of the team’s growth strategy.

Outstanding Report award in the Bain Cup Case Competition.

Analyzed ExxonMobil through industry research, business-segment analysis, financial diagnostics, and valuation. The project examined how the 2022 energy-market context and company operations informed a value assessment.

Honorable Mention in the S&P Global Market Intelligence Corporate Valuation Challenge.

Explored why older adults were underrepresented in training data for AI longevity products and how a platform could connect company demand, older participants, and a commercial model.

Platform concept with three proposed revenue streams: advertising, data services, and industry reports.

Led a competition team across market research, consumer analysis, campaign planning, and visual presentation, bringing the commercial opportunity and product concept into a coherent proposal.

Top 50 in the L’Oréal Brandstorm Mainland China Finals.

Worked on customer research, brand repositioning, and operating improvements for a student-run salon, connecting service experience with repeat visits and day-to-day customer management.

Repeat-visit rate increased by 3 percentage points over 3 months.

Led event planning, potential-partnership assessment, and content-process development for the university AI club, supporting repeatable communication and event delivery.

5+ events averaging 200+ attendees; production time per piece reduced from 2 days to 1 hour.

Managed recruitment support, publicity content, and communications coordination for the investment club. The work focused on clear processes and relevant outreach to prospective and current members.

Clearer recruitment and communications processes, with reusable publicity templates and coordination practices.

Led publicity work spanning event proposals, company-linked activities, and account operations. Combined on-campus event planning with online distribution and ongoing improvements in editorial format.

2,000+ in-person attendances and 100K+ online views; followers grew from 400+ to 1,200+, with two posts exceeding 12K clicks.

Took part in hosting and broadcasting across livestreams, entertainment events, large ceremonies, and smaller sharing sessions, supporting communication and transitions throughout each event.

Hosted 10+ events with audiences of more than 20 people across multiple formats.