Internships Oct 2021 – Jan 2022
Guangdong Television
Digital Media Intern
Worked on topic selection and content iteration for digital media, connecting audience response, platform trends, and competitor observations to practical editorial choices.
Defining topic criteria
Used completion rate, audience preferences, platform trends, and timeliness to develop topic-selection criteria. The approach connected proposals with audience demand and the platform context, improving the weekly topic-approval rate by 40%.
Testing content choices
Benchmarked competing accounts and A/B tested thumbnails, typography, copy, editing, and openings. Broke the presentation into specific elements that could be revised in response to feedback.
Reviewing performance
Connected improvements in topic choice with changes in presentation. Average likes increased by more than 40,000 following the content iterations, reinforcing a workflow of observation, revision, and review.
Outcome & delivery
Weekly topic approval improved by 40%; average likes increased by 40K+ following content iterations.
- Content operations
- Competitor benchmarking
- A/B testing
- Platform trends
- Editorial planning