Projects & competitions 2023
L’Oréal Brandstorm
Team Captain · AI perfume track
Led a competition team across market research, consumer analysis, campaign planning, and visual presentation, bringing the commercial opportunity and product concept into a coherent proposal.
Market and consumer research
Used industry reports, financial reports, market trends, competitor information, and customer characteristics to assess the opportunity. Combined survey analysis in SPSS with PEST, 5C, and 5A frameworks to identify a promising category and define market objectives.
Integrated campaign planning
Designed a proposal spanning the creative concept, platforms, incentives, spokesperson selection, timeline, and budget. Connected the research with practical communication choices; the proposal earned judges’ recognition.
Product and presentation design
Used Canva for presentation layouts, Modao for mini-program UI, and Blender and Midjourney for packaging and product models. Aligned the visual work with product benefits and brand tone to make the concept easier to understand.
Team delivery
As team captain, connected research, campaign planning, and visual materials in the final presentation. The team reached the Top 50 in the Mainland China Finals.
Outcome & delivery
Top 50 in the L’Oréal Brandstorm Mainland China Finals.
- SPSS
- PEST / 5C / 5A
- Integrated marketing
- Canva / Modao
- Blender / Midjourney