Campus & leadership Oct 2021 – Oct 2023
Marketing and Management Societies
Head of Publicity
Led publicity work spanning event proposals, company-linked activities, and account operations. Combined on-campus event planning with online distribution and ongoing improvements in editorial format.
Company-linked activities
Worked on activities with Deloitte, Chow Tai Fook, and L’Oréal, including two entertainment-format events, three livestreams, and ten sharing sessions. Wrote event proposals; the activities recorded 2,000+ cumulative in-person attendances and 100,000+ online views.
Editorial formats
Improved post layouts and copy, introducing recurring formats such as trending-topic lists and monthly highlights. The account’s follower count grew from 400+ to 1,200+.
Standout content
Against a previous average readership of 1,700+, produced two posts with 13,000+ and 12,000+ clicks. Connected event resources, recognizable editorial formats, and practical distribution work.
Outcome & delivery
2,000+ in-person attendances and 100K+ online views; followers grew from 400+ to 1,200+, with two posts exceeding 12K clicks.
- Company-linked events
- Event proposals
- Editorial formats
- Account operations
- Publicity design